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Top 5 Reasons to Use a Graphic Design Service for Your Business

Created On: 4/19/2021

Most small business owners aren’t graphic designers; they’re realtors, contractors, freelancers, specialty inn or shopkeepers, and beyond. With that said, in an increasingly competitive marketplace, great graphic design often influences how leads and customers feel about your business.

According to a Kissmetrics study, 52% of potential customers who visit a business’s website once and do not go back do so because they’re turned off by bad design. That means that excellent design is crucial to lead nurturing and conversions!

Here are five reasons every small business owner should use a professional design service.

1. Create a Consistent Visual Brand

Remember the first time you created a business card for your business? You probably fussed over alignment and font choices for hours, and, in the end, it came out looking just Meh. Then, a few weeks later, you had to create an invoice, and you were starting from scratch again.

At PosterBurner, we know that not everyone’s gift is graphic design. So, we put together a team of Graphic Designers to help you take your visual brand to the next level. Our team of talented designers understands how to create eye-catching, visually stunning designs that help increase brand awareness.

2. Make a Strong First Impression

As we said earlier, the visual brand of your business helps means more to customers and leads than they understand. When your letters, brochures, and branded materials are sharp and clean, it inspires confidence and gets people excited about what you’re doing.

At PosterBurner, we specialize in bringing the brand you see in your head to life on the page or screen. By working with our graphic design team, you can create a consistent, visual approach to marketing that shows potential customers what you’re truly capable of and makes them want to do business with you.

3. Compete More Effectively with Your Competition

One of the main challenges for many small businesses is the fact that bigger corporate fish are performing the same work with more resources behind them. Great graphic design can help close the competitive gap (at least in terms of perception) and show that your business is just as legitimate as the big-name competition.

When you mock up your invoices and marketing materials using your standard office software, it communicates that you’re a smaller business with some areas of skill and some areas of weakness. When you present customers with documents from our professional designers, it communicates that you have a robust and complete team and a vision for the way you want to do business.

4. Know You’re Dealing with an Expert

Many businesses begin their journeys using amateur designers (a pal who can draw, a friend’s kid who’s good with computers, etc.). to get their brand off the ground. Those services can be useful in the short-term, but a full-time professional designer can provide a wealth of value beyond merely creating graphics that look nicer.

When you’re working with our pros at PosterBurner, you know that your branding and logos are using design best practices and created to be USPTO-friendly for when it’s time to register. Furthermore, a true professional graphic artist can execute your vision in a way that will please the market and achieve strategic goals; an amateur will create what they’re good at or feel comfortable doing.

5. Get Guaranteed Turnaround Times

When you work with an amateur designer, you’re someone’s side project. That means they’ll squeeze you into their schedule whenever they can, leaving your business and potential relationships with customers twisting in the wind.

Our design team at PosterBurner understands that our design projects are critical to your success. That’s why we work to minimize turnaround times and communicate with you to ensure we’re delivering what you need on a schedule that works for your business.

If you’re interested in seeing what we’re capable of or are interested in getting started on a trial project for your business, visit our Design Services page today!



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