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How We Started PosterBurner and Hired My Mom

Created On: 5/23/2022


Failure bothers me.

When we have a new product that doesn't take off the way I hoped, I lose sleep.

It looks sort of like this:

But as hard as it is to deal with failure, sometimes success can be just as hard.

Because with success, all of a sudden there is a lot more work to do.

After we moved into our first office and started running super resolution on our posters, things took off fast.

Pretty soon we were overwhelmed.

During the day, we scrambled to handle all the posters coming in.  At night, we stayed up doing customer service until 1 or 2 AM.  

It was like this for months on end.  We were nearing a breaking point.

And that is where my mom comes in.

Her name is Mary Pat.

And if you’re on Gmail, she’s still the picture that shows up for our customer service email. 


Her picture is there because when we were struggling, she retired from teaching to come help us out.

She was a preschool special needs teacher for 30 years, and she was good at it.

But she was also very good at customer service.

And when she joined PosterBurner, it changed everything.

Instead of struggling to stay afloat, we could now improve.  

Instead of reacting to problems all day long, we could prevent them.

Without her help, I don't think we would have made it through that growth spurt.

Here is a link to part 6.


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