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How We Started PosterBurner and Went to Iowa

Created On: 6/12/2023

It isn't often that one phone call changes your life.

But that happened to me.

Before we started PosterBurner, we made a movie.  But we only sold 12 copies the first day.

(If you missed that story it is here)

A few weeks later, one of those 12 people called me.

His name is Jerry Ford.

Jerry was the CEO of a big baseball showcase company. 

This is what he looks like:

In that picture he looks kind of mean.  

But he was not mean. 

He was smart, forward thinking, and really good with people.

He asked if he could fly me out to their headquarters for a meeting.

A week later, I was on a flight to Moline IL.

And once I got to Moline, I would rent a car and drive across the Mississippi River to Cedar Rapids, Iowa.

And that drive was something new for me.

That was the first time I experienced the never ending green flatness of the Midwest.

After an hour of driving past corn fields, I pulled into Cedar Rapids.

They had booked me a room at the Crowne Plaza.

It was right in the heart of downtown.

I felt super fancy.

The next morning I got up and headed to the Perfect Game headquarters.

I was imagining it would be a nice building, with big offices and conference rooms, and people would be wearing suits.

But it was a batting cage.

And no one wore suits.

I told the teenager at the front desk that I was there to see Jerry Ford.

And they took me back to his office.

It was a little room with a desk and a small couch. 

Jerry was sitting at his desk, eating some pizza, and posting on message boards.  

He told me to sit down and he'd just be a second.

But Jerry took his message board posts seriously.

10 minutes later he turned around, took his last bite of pizza, popped his fake tooth back in, and started to tell me about his master plan. 

I'll explain what that was in the next post.

Rick @ PosterBurner

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